The Lodge, Verbier

The Lodge is Sir Richard Branson’s exclusive winter retreat in Switzerland’s luxury ski resort of Verbier. Spread over five floors, with its breathtaking alpine setting and amazing location only a stone’s throw from the pistes, it is quite possibly the most lavish chalet in the world. Part of the Virgin Limited Edition portfolio, The Lodge is a truly once-in-a-lifetime destination for an incentive trip.

What to know

GMT: +1 hour
Flight time from London: 1 hour 30 minutes with a 2 hour transfer
Main airport: Geneva
Best time to visit: December to April
Language: French; Swiss German; English
Minimum stay: 7 nights

What to do

Head straight out from the heated boot room onto the Verbier slopes
Warm down in the indoor pool, jacuzzi and steam room
Take a spin around the mini ice rink
Enjoy the sweeping views from the many balconies
Indulge in a feast prepared by a private chef
Relax in front of a roaring fire or a very large plasma screen
Soak in the large free-standing bath before retiring for the night

A word in your ear

Welcome to the jet set A-list!