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From design-conscious Milan, Renaissance-rich Florence, cosmopolitan Rome to the more traditional south, Italy is a seductive mix of history, culture, fashion and delicious cuisine. With all this and more, it is a wonderful incentive destination that has something to appeal to every one of your top salespeople. Forza Italia! – a trip to this country is a real reward.
What to know
GMT: +2 hours
Flight time from London: 2 hours 30 minutes
Main airports: Rome; Venice; Milan
Best time to visit: April to June when it’s not too crowded or hot
Minimum stay: 2 nights
Language: Italian
What to do
Wander the canals of Venice and go for a gondola ride
Shop in Milan’s Golden Quad or Rome’s Via del Corso
Get some culture and visit the Colosseum, the Pantheon and the Vatican
Sail the spectacular Amalfi Coast in a luxury yacht
Go to the Alps and hit some of the best quality slopes in Europe
Visit in September and catch the Formula One Italian Grand Prix
Sip a good Chianti and order up proper pasta in a local restaurant
A word in your ear
Ciao bella/bello (hi beautiful/handsome!)