Site rebrands for 2009

by Yasmin Arrigo

The Society of Incentive & Travel Executives launches new identity for 2009

Site, the Society of Incentive & Travel Executives, has unveiled a new brand identity and strategic vision for 2009. Launched at the association's AGM, held at the Site Global Conference in Montreux, Switzerland, the new vision focuses on three core brand pillars: global connections, motivational experiences and business results.

The new brand was developed by the Site team and key sponsors, including Visit London. Site president Padraic Gilligan commented: "We want to redefine our industry with a new language and our vision for this is: unleashing human potential through extraordinary motivational experiences."

"Our promise is to be the global authority connecting these motivational experiences with business results. This would not have been possible without Visit London and our other supporting partners; we are delighted with the results of our collaboration"

David Hornby, commercial director at Visit London and Site board member and vice president added: "Visit London has been delighted to support Site in this process. As a global connected city that provides both motivational experiences and delivers business results, we recognize the need to always connect these two key elements. With the world's largest motivational experience coming to London in 2012 we are using all our brand assets and expertise to support the industry."