Samsung Display British Day Out

Samsung went Quintessentially British once again with the success of the 2008 event. The Display division prosponed their usual high flying trips to luxurious locations and opted for Britain at its best with a good old country jaunt in the glorious sussex downs, involving Supercars, a day at Goodwood races with overnight at a country house hotel South of Chichester.

What to know

Client: Samsung
Event: Quintessentially British
Where: Crouchers Hotel, Chichester, West Sussex
When: August, 2009

What they wanted

An inspiring corporate incentive for the distribution channel, aimed at boosting Samsung display sales.

What we did

We ran a specific Samsung promotion for the Quintessentially British event and on the event, the winners of the promotion drove British supercars out of Crouchers Country House Hotel up to Cowdray Estate. Here they swapped drivers and cars and zoomed off at speed back down to Goodwood where the champagne was flowing. The group enjoyed an afternoon of the finest hospitality in one of the best viewing boxes at Goodwood. Tommy the tipster ensured a few early wins which got the day off to a cracking start.