Quintessentially British

Samsung goes Quintessentially British

What to know

Client: Samsung
Event: Quintessentially British
Where: Bucklers Hard Hotel, Hampshire; Goodwood Racecourse, West Sussex
When: May, 2008

What they wanted

An inspiring corporate incentive for the distribution channel, aimed at boosting Samsung laptop sales.

What we did

We ran a specific Samsung promotion for the Quintessentially British event, incorporating a three-month viral marketing campaign that included video clips, teaser posters and “leaked” top secret information about the incentive.

On the event, the winners of the Samsung Quintessentially British promotion drove British supercars out of Bucklers Hard Hotel in Beaulieu, were whizzed between locations in helicopters and enjoyed a day at the races, including the services of a professional tipster, at the prestigious Goodwood Racecourse.