Millionaire's Monaco

Samsung experiences Millionaire’s Monaco

What to know

Client: Samsung
Event: Millionaire’s Monaco
Where: The Meridian Beach Plaza, Monaco
When: May, 2008

What they wanted

An inspiring corporate incentive for the distribution channel, aimed at boosting Samsung display screen sales.

What we did

The participants in the Millionaire’s Monaco event were treated to an exclusive weekend in the jetset playground of Monaco, starting with speedboat transfers from the airport to the Meridian Beach Plaza. This hotel was chosen for its superb facilities, including the only private pontoon in the principality, and its location, including its close proximity to the infamous Le Jimmyz nightclub.

Samsung’s guests were rewarded with a full day on board a luxury catamaran, including a gourmet lunch in the spectacular Villefranche harbour, as well as visits to the famous Casino of Monaco. After the event, they returned to the airport by helicopter.