Freedom Breaks

Samsung Launch Freedom Breaks Promo

What to know

Client: Samsung? Notebooks
Where: Various ?When: September-November 2009

What they wanted

An inspiring corporate incentive for the distribution channel, aimed at boosting Samsung laptop sales.

What we did

We ran a specific Samsung promotion entitled ‘Freedom Breaks’ incorporating a 3 month marketing campaign. Top achievers throughout the period were awarded with their ‘golden ticket’ with which they would call the dedicated JetSet Club number to discuss their bespoke weekend.

Winners included Weekend in London with tickets to the X Factor. A camping weekend at the British Grand Prix. Weekends in London with overnight at the Mayfair Hotel and dinners at the infamous Nobu Restaurant.