Desert Safari Dubai

Samsung gears up for a Dubai desert safari

What to know

Client: Samsung
Event: Desert Safari
Where: Dubai
When: December, 2007

What they wanted

An inspiring incentive for the distribution channel, aimed at boosting sales of Samsung display screens.

What we did

We rewarded the winners of the Samsung Dubai sales promotion with a weekend in one of the most exclusive cities in the world. Staying in the many-starred Al Qasr Hotel, two days of decadence started with trips to the Wild Wadi Water Park and the indoor ski dome.

The group headed out on the desert safari on board a fleet of Toyota Land Cruisers, finally arriving at a surprise destination on sandboards. Once refreshed, everyone was treated to a fine dinner and a traditional Arabic party under the stars.