Big Brother

Big Brother plays host to Computer 2000

What to know

Client: Computer 2000
Event: Big Brother
Where: The Big Brother House, London
When: September 2004

What they wanted

An inspiring incentive to reward the staff of Computer 2000.

What we did

We ran a summer-long promotion at Computer 2000 for the Big Brother event, incorporating a recreation of the reality television show’s set in the company’s offices.

The winners of the promotion were treated to a day in the Big Brother House, where they were asked to take part in a variety of team challenges, including a fancy-dress X-Factor-style karaoke competition. Mirroring the format of the show, everyone was summoned into the infamous diary room, and they also received help from a surprise celebrity housemate.